The global off-road vehicle market is shifting into high gear. With ATVs, UTVs, and off-road motorcycles becoming more popular in recreation, agriculture, and utility roles, the industry is forecast to double in value over the next decade.
At Dirt Legal, we track these market trends because they shape the vehicles our customers love and the laws that govern where and how they can ride. According to new data from Future Market Insights, the off-road vehicle market will climb from $23.6 billion in 2025 to $50.5 billion by 2035.
Key Highlights
- Market Size: USD 23.6 billion (2025) → USD 50.5 billion (2035)
- Forecast CAGR: 7.9% (2025–2035)
- Leading Segment: ATVs at 43.0% market share in 2025
- Top Propulsion: Gasoline vehicles dominate with 68.0% share
- Growth Regions: North America, Asia-Pacific, and Europe lead adoption
- Key Players: Polaris, Arctic Cat, BRP, Hisun, Honda, Kawasaki, KTM, KYMCO, Yamaha, Zero Motorcycles
Growth Phases
The report notes a two-stage growth pattern:
- 2025–2030: Market grows by USD 10.1 billion, averaging USD 2.02 billion in annual additions. Growth is steady, supported by recreational riding, utility applications, and early electrification in ATVs and side-by-sides.
- 2030–2035: Growth accelerates sharply, adding USD 18.5 billion. This surge is attributed to mainstream adoption of electric drivetrains, telematics integration, and advanced suspension systems. Average annual additions exceed USD 3.7 billion during this period.
Segment Insights
- Vehicle Type: ATVs dominate with 43% share in 2025, used across farms, forestry, recreation, and tourism.
- Propulsion: Gasoline-powered vehicles hold 68% due to reliability and lower upfront costs, though electrification is gaining traction.
- Applications: Utility use cases lead with 35% share, covering agriculture, mining, and construction. Recreation and sports applications continue to expand with motorsports and adventure tourism.
Regional Outlook
- China: Fastest growth with a 10.7% CAGR, driven by agricultural modernization and adventure tourism.
- India: Expected CAGR of 9.9%, supported by rural connectivity programs and growing demand for affordable ATVs and UTVs.
- France: CAGR of 8.3%, with demand from forestry, defense, and motorsports.
- United States: Growth of 6.7%, led by premium ATV and UTV demand in recreation, hunting, and construction sectors.
Market Drivers and Challenges
Drivers:
- Surge in adventure tourism and outdoor recreation.
- Expanding role in agriculture, defense, and mining.
- Advances in suspension systems, telematics, and durability.
- Strong momentum for electric off-road vehicles in eco-tourism and fleet applications.
Challenges:
- Safety concerns tied to high-speed off-road use.
- Regulatory restrictions on emissions and noise.
- High ownership and maintenance costs in emerging markets.
Competitive Landscape
Industry leaders such as Polaris, BRP (Can-Am), Arctic Cat, Honda, Yamaha, and KTM continue to dominate with innovations in performance, safety, and electrification. Emerging brands like Hisun and Zero Motorcycles are carving out niches in affordable UTVs and electric motorcycles.
Recent updates include Polaris’ 2025 product lineup with expanded warranties and new RANGER models, and Zero Motorcycles’ announcement of three new electric off-road bikes aimed at eco-conscious enthusiasts.
Outlook
The off road vehicles market is positioned for strong growth as recreational activities expand globally, rural transport needs increase, and electrification reshapes vehicle design. OEMs that scale production and diversify portfolios before 2030 are expected to capture outsized profits in the surge phase of the next decade.
Read the full report from Future Market Insights: Off Road Vehicles Market Report 2025–2035
As the off-road vehicle market grows, so does the complexity of keeping these machines compliant for the road and compliant with state regulations. Whether you’re an ATV enthusiast, a UTV owner, or part of a commercial fleet, the key takeaway is clear: off-road vehicles are here to stay, and their role in both recreation and utility is expanding rapidly.
At Dirt Legal, we specialize in making your off-road vehicles street-legal — from title and registration services to compliance guidance. Don’t get left behind as the market accelerates.
Work with Dirt Legal today to make your off-road vehicle street-legal and ready for the future.
