Adrian Hallmark, the chief executive of Aston Martin, has set a 12-18 month timeline to push Aston Martin to success and turn around the company’s troubles, Carscoops said.
As former CEO of Bentley, Hallmark is known for his record of success, playing a large role in its financial turnaround, according to Carscoops.
During an interview with Automotive News, Hallmark described his role in making Aston Martin profitable for the first time in ten years as irresistible.
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“It’s got to be 12 to 18 months, by then, it has to be fixed,” he said. “I’m not saying that is our limit [7,000 units], but we dont need 13,000 to be a great company. There will be volume growth, but you’ll also see us addressing the productivity and cost structure of the company,” Hallmark said.
While delivery targets will be lowered, external consultants will also be brought in to seek production and further supply-chain targets, Automotive News said.
Aston Martin is renowned for crafting stunning vehicles, yet financial stability has often eluded the brand.
Throughout its 112-year history, the company has faced bankruptcy seven times and has spent much of the past two decades navigating a relentless cycle of setbacks and recoveries, according to Automotive News.
The U.S. made up a quarter of their revenue in 2023, according to Aston Martin’s latest annual report. This can impact the company’s vulnerability if the Trump administration threats impose tariffs on auto imports, Automotive News said.
