As Jaguar gears up for a major transformation, it’s been trimming its vehicle lineup — and the impact is starting to show.
With several models dropped in preparation for the brand’s next chapter, new data from the European Automobile Manufacturers’ Association reveals just how slim the offerings have become: only 49 new Jaguars were registered across Europe in April.
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That figure marks a dramatic 97.5% drop compared to April 2024, when 1,961 Jaguars were registered across Europe and the UK. Year to date, the decline is just as striking—only 2,665 Jaguars have been registered so far in 2025, down from 10,641 during the same period last year, representing a 75.1% decrease, according to Motor1.
The sharp decline isn’t exactly surprising, given that Jaguar halted production on several models and stopped selling new cars in the UK late last year.
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The F-Type, XE, and XF have already been retired, and with the production version of the Type 00 still about a year away, the gap in the lineup remains wide, Motor1 said.
Even with Jaguar’s thinning lineup, the broader JLR group has been holding strong. Earlier this month, Jaguar Land Rover announced its highest profit in a decade—$3.33 billion for the fiscal year ending in March.
The company moved 272,268 units of the Defender, Range Rover Sport, and Range Rover combined, far surpassing the 26,862 Jaguars sold worldwide during the same period, Motor1 said.
Jaguar’s downward trend continues, with sales dropping 47.7% to just 7,070 units in the first quarter of 2025. In contrast, JLR’s overall performance has remained steady, with total sales up 1.1%—thanks in part to a 14.4% boost in North American sales.
Of the 111,413 vehicles JLR has sold globally so far this year, 34,764 were delivered in North America, according to Motor1.
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